Hazalcast Brand Assets

Updated September 21, 2023

Minimum Size

Minimum sizes are defined to maintain the clarity of the logo at small sizes. Sizes are declared for both horizontal and stacked logo orientations.

Stacked logo minimum size:
100px / 0.75in / 20mm

Horizontal logo minimum size:
125px / 1in / 25mm

Clear Space

The logo needs room apart from other elements to breathe. The space around the logo on all sides should be at least equal to the height of the A in the logotype.

Colors

Main Colors

Use as primary and dominant colors

Sky

HTML #10A4B3
CMYK 74 / 0 / 25 / 2
RGB 16 / 164 / 179
PANTONE 7710 C

Dusk

HTML #0B2B39
CMYK 100 / 33 / 20 / 80
RGB 11 / 43 / 57
PANTONE 2189 C

Accent Colors

Use as secondary accent colors

Ocean

HTML #0080A9
CMYK 76 / 17 / 8 / 28
RGB 0 / 128 / 169
PANTONE 2391 C

Raspberry

HTML #C91268
CMYK 0 / 100 / 30 / 6
RGB 201 / 18 / 104
PANTONE Rubine Red C

Carrot

HTML #F5911E
CMYK 0 / 49 / 93 / 0
RGB 245 / 143 / 30
PANTONE 144 C

Lime

HTML #C6FF3A
CMYK 25 / 0 / 100 / 0
RGB 198 / 255 / 58
PANTONE 2297 C

Blueberry

HTML #0019FE
CMYK 100 / 65 / 0 / 0
RGB 0 / 25 / 254
PANTONE 2935 C

Ice

HTML #F0F6FF
CMYK 5 / 3 / 0 / 0
RGB 240 / 246 / 255
PANTONE 656 C

Deep Sea

HTML #051A27
CMYK 100 / 33 / 20 / 88
RGB 5 / 26 / 39
PANTONE 296 C

Photography Styles

The new Hazelcast image library connects the wonder of breakthrough technology with the people that benefit from it. The imagery connects Hazelcast to developers and business leaders by introducing a human element that promotes trust.

Immersive, vivid lighting conveys a bold and futuristic style that reinforces the speed and innovation of the Hazelcast Platform.

Subjects interact with devices that relate to real-world use cases — whether that's in an app, on a support call, or at an ATM. Imagery is relatable but may convey a sense of humor and emotion will move the brand beyond a faceless entity.

Icon Styles

Icons are composed of thin outlines with rounded corners. Have an SVG you need to convert? Use this tool.

Illustration Styles

For illustrations, an isometric style with a thin border should be used for diagrams and instances where there is a technical or hardware consideration. Multiple colors of each illustration are available.

Backgrounds

The Hazelcast background and pattern graphic devices are an extension of the core elements within the Hazelcast symbol. While not exhaustive in the possibilities, following are several ways they can be used.

Illuminated Data Star Pattern

The illuminated data star pattern may be used in single or multiple rows. The number of stars and rows may vary. The