Hazelcast Brand Assets
Updated September 21, 2023
Logo Design
Our logo is a bold custom wordmark with a unique accent on the letter "A," forming an arrow that represents upward momentum and growth. It strikes a balance between being concise and engaging, exuding confidence while embodying progress.
Logo Variations
The Hazelcast logos on this page are the acceptable configurations that may be used. The proportions and relationship between the symbol and the logotype should never be altered.
Use On Backgrounds
Use the logos on a light background as the primary expression. A dark background may be used as an alternative when appropriate.
Prohibited Uses
To maintain brand consistency, use only the above, approved logos. Following are examples of what not to do.
Do not use the illuminated icon in the logo. Only use this version of the icon as a large graphic.
Do not integrate the product name into the logo.
Do not integrate the product name into the logo.
Do not modify the color of the icon.
Do not replace the icon with legacy symbols.
Minimum Size
Minimum sizes are defined to maintain the clarity of the logo at small sizes. Sizes are declared for both horizontal and stacked logo orientations.
Stacked logo minimum size:
100px / 0.75in / 20mm
Horizontal logo minimum size:
125px / 1in / 25mm
Clear Space
The logo needs room apart from other elements to breathe. The space around the logo on all sides should be at least equal to the height of the A in the logotype.
Colors
Main Colors
Use as primary and dominant colors
HTML #10A4B3
CMYK 74 / 0 / 25 / 2
RGB 16 / 164 / 179
PANTONE 7710 C
HTML #0B2B39
CMYK 100 / 33 / 20 / 80
RGB 11 / 43 / 57
PANTONE 2189 C
Accent Colors
Use as secondary accent colors
HTML #0080A9
CMYK 76 / 17 / 8 / 28
RGB 0 / 128 / 169
PANTONE 2391 C
HTML #C91268
CMYK 0 / 100 / 30 / 6
RGB 201 / 18 / 104
PANTONE Rubine Red C
HTML #F5911E
CMYK 0 / 49 / 93 / 0
RGB 245 / 143 / 30
PANTONE 144 C
HTML #C6FF3A
CMYK 25 / 0 / 100 / 0
RGB 198 / 255 / 58
PANTONE 2297 C
HTML #0019FE
CMYK 100 / 65 / 0 / 0
RGB 0 / 25 / 254
PANTONE 2935 C
HTML #F0F6FF
CMYK 5 / 3 / 0 / 0
RGB 240 / 246 / 255
PANTONE 656 C
HTML #051A27
CMYK 100 / 33 / 20 / 88
RGB 5 / 26 / 39
PANTONE 296 C
Photography Styles
The new Hazelcast image library connects the wonder of breakthrough technology with the people that benefit from it. The imagery connects Hazelcast to developers and business leaders by introducing a human element that promotes trust.
Immersive, vivid lighting conveys a bold and futuristic style that reinforces the speed and innovation of the Hazelcast Platform.
Subjects interact with devices that relate to real-world use cases — whether that's in an app, on a support call, or at an ATM. Imagery is relatable but may convey a sense of humor and emotion will move the brand beyond a faceless entity.
Icon Styles
Icons are composed of thin outlines with rounded corners. Have an SVG you need to convert? Use this tool.
Illustration Styles
For illustrations, an isometric style with a thin border should be used for diagrams and instances where there is a technical or hardware consideration. Multiple colors of each illustration are available.
Backgrounds
The Hazelcast background and pattern graphic devices are an extension of the core elements within the Hazelcast symbol. While not exhaustive in the possibilities, following are several ways they can be used.
Illuminated Data Star Pattern
The illuminated data star pattern may be used in single or multiple rows. The number of stars and rows may vary. The majority of the pattern should be continuous, yet with some intermittent gaps within the pattern. While use on a black background is the primary expression, the pattern may also be used on a white background.
Subtle Data Star Pattern
The small pattern should always be used in multiple lines and appear as a pattern. The small pattern may be used in single or multiple lines. The stars should always be used in a subtle gray color with minimal contrast to either a black or white background. The pattern may also be used with intermittent, single illuminated data stars or with the Hazelcast symbol.
Wire Frame Stars
The data stars may be used in wireframe form on a white background or over photography.