Hazelcast for Digital Media ChannelsMedia consumers have become more demanding than ever–asking not only for their own content on their own schedule, but content from all sources delivered as a stream with recommended content mixed it. Content curation and remixing is ubiquitous and often free alternative sources of content are available.
More often than not, social media channels influence if not determine the outcome of content promotion and increasingly sophisticated tools are placed in the hands of consumers the increase their expectations of service in an ever escalating arms race. Technology performance must be reliable and exceedingly performant, even at burst scale. New content items can suddenly “go viral” and require massive elastic scalability in order to meet spiking demand. Elastic downscaling is also a requirement to manage operating costs and today’s “flash mob” experience of the Internet.
Winning in this competitive technology arms race is challenging, which is why some of the best organizations in the world are turning to Hazelcast for highly elastic digital media caching solutions with world-class price/performance.
Comcast Corporation is a global media and technology company with two primary businesses, Comcast Cable and NBCUniversal. Comcast Cable is one of the nation’s largest video, high-speed Internet and phone providers to residential customers under the XFINITY brand and also provides these services to businesses. NBCUniversal operates news, entertainment and sports cable networks, the NBC and Telemundo broadcast networks, television production operations, television station groups, Universal Pictures and Universal Parks and Resorts.